Must Exist Before Someone Buys

I was speaking with a client about networking, generating leads and converting those leads into clients. He mentioned that he was debating whether or not to join a Le Tip networking group. He told me that there were realtors, electricians and bankers in the group so he didn't think it would pay off. He said that it was easier for those types of businesses to generate leads, but for him, as a business coach, it wasn't as clear. A short time later he told me that someone he met years ago when he was a member of a BNI networking group had called him out the blue asking about his programs. How long does it really take to build a relationship? How long should it take from the time you first meet someone until they become a client or customer of yours? I met a woman at a meeting of the NJ Coaches Association. It was shortly after I began coaching, probably 2004 or 2005. We got to know each other pretty well and at some point I asked her if she wanted to work with me. She said no, but I continued to run into her fairly regularly and she received my regular newsletters. k3Ragda5
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